Brussels Airlines new Business Class JFK-BRU

Pic: Brussels Airlines entrance at New York JFK Terminal 1 (Jun 2012)

Pic: Lufthansa Senator Lounge at New York JFK Airport (Jun 2012)
On Friday June 1, I joined inaugural flight SN501 from Brussels to New York JFK.  I flew economy class and was seated on the first row (14D) in Y.  As frequent Brussels Airlines flyer (almost weekly now thanks to their Flyday promo) and Miles and More Senator, I was upgraded* to business class on the return flight from JFK to BRU.  Both the hard and soft product were outstanding.  I think my pictures speak for themselves regarding the quality of the hard product.  The only two negative experiences I had during the BRU-JFK-BRU journey were out of Brussels Airlines control:  A queue of almost three hours (!) at JFK Terminal 1 Immigration to enter the USA and a 1,5 hour queue on the JFK runway before take-off back to BRU.  Not sure what’s wrong with JFK airport, but I hope they fix these issues soon!

Pic: Brussels Airlines A330-300ER OO-SFM at JFK Airport (Jun 3, 2012)

Pic: My Brussels Airlines Business Class seat 4K on flight SN502 JFK – BRU

Pic: Brussels Airlines new business class – Seat controls (Jun 2012)

Pic: Brussels Airlines new business class seat in lounge mode (Jun 2012)

Pic: Brussels Airlines new business class seat in bed mode (Jun 2012)

Pic: Brussels Airlines new business class seat in bed mode (Jun 2012)

Pic: Brussels Airlines new Business Class 15.3-inch IFE touchscreen (Jun 2012)

Pic: Brussels Airlines new RAVE inflight entertainment system (Jun 2012)

Pic: Brussels Airlines Business Class – headsets (Jun 2012)

Pic: Brussels Airlines new Business Class – amenity kit  (Jun 2012)

Pic: Brussels Airlines Business Class – Aperitif Kir Royal (Jun 2012)

Pic: Brussels Airlines Business Class – Amuse Gueule (Jun 2012)

Pic: Brussels Airlines Business Class – Menu introduction (Jun 2012)

Pic: Brussels Airlines longhaul Business Class – Menu (Jun 2012)

Pic: Brussels Airlines Business Class Dinner – Starter: Herbed Sliced Beef

Pic: Brussels Airlines Business Class Dinner – Starter: Herbed Sliced Beef

Pic: Brussels Airlines Business Class Dinner – Main Course: Seared Arctic Char

Pic: Brussels Airlines Business Class Dinner – Main Course: Seared Arctic Char

Pic: Brussels Airlines Business Class Dinner – Cheese Platter (Jun 2012)

Pic: Brussels Airlines Business Class Dinner – Cheese Platter (Jun 2012)

Pic: Brussels Airlines Business Class Dinner – Dessert: Cheese Cake (Jun 2012)

Pic: Brussels Airlines Business Class Dinner – Neuhaus Pralines (Jun 2012)

Pic: Brussels Airlines New York JFK to Brussels Sunset (Jun 2012)

Pic: Brussels Airlines Business Class Breakfast (Jun 2012)

Pic: Brussels Airlines Business Class Breakfast – Fresh Fruits (Jun 2012)

Pic: Brussels Airlines Business Class – Jules Destrooper Cinnamon Butter Thins
Remark: I’ve put quite some effort in providing you with high quality pictures of the new Brussels Airlines hard product.  I’ve not posted all pictures I made during the flight, if you are looking for a specific detail (e.g. seat control instruction card) feel free to ask in the comments section of this post. Thank you.
*Full Disclosure: I flew on a paid Economy class ticket (BRU-JFK-BRU) which I booked on the announcement day of the new Brussels – New-York route (Dec 27, 2011 €399 booking class K).  I flew Economy class (seat 14D) on the inaugural flight SN501 BRU-JFK on June 1, 2012.  Brussels Airlines offered me an upgrade to Business Class (seat 4K) on flight SN502 JFK-BRU to allow me to review the new Business Class product.